Running a product business today is about much more than creating something good and putting it on shelves. Whether you’re selling packaged food, textiles, furniture, lifestyle goods, or even artisanal products, your biggest challenge is not only to make a sale but to win the trust of your customers and their loyalty too. Buyers have endless options in today’s markets, and in that crowd, the brands that stand out are the ones that feel the most reliable, transparent, and genuine. This is where the Legal Entity Identifier (LEI) becomes a powerful tool. While many think of it as just another regulatory requirement, in reality, an LEI can be used as part of your branding strategy. It tells your customers and partners that your business is globally recognized, verified, and accountable, and that trust translates directly into stronger sales and a more respected brand identity by consumers.
Why Trust is the Foundation of Your Brand
At its core, every brand makes a promise. You promise your customers quality, safety, and reliability every time they choose your product. But promises alone don’t close sales, proof does. This is why well-known brands can often charge more and still outsell smaller competitors. Customers aren’t just buying products; they’re buying confidence and genuinity. For a growing product business, that confidence is hard-earned, and the LEI helps you get there faster. Your ISO or BIS certifications already tell customers that your product meets certain standards. Adding an LEI takes this further by placing your business in a global, verifiable database where anyone can check your legitimacy. This makes your brand promise stronger because it is backed by an independent and transparent system. For MSMEs (Micro, Small, and Medium Enterprises), this can be especially powerful. Competing in tenders, vendor registrations, or even loan applications is tough when you’re up against larger players. With an LEI, you don’t just submit documents, you present global proof of your credibility. That can set you apart in a way no marketing slogan can.
Adding an LEI to Your Brand Image
When you display your LEI on packaging, business cards, letterheads, test reports, or even your website, you’re not just showing a number. You’re telling your customers something important: “We are transparent, we are genuine, and we are part of a globally recognized system.” Think about it from a buyer’s perspective. If they see a product with only local certifications versus a product that also carries a globally verifiable LEI, which one feels more reliable and trustworthy? The second one. The LEI reduces hesitation because customers know they can verify your details anytime on the GLEIF portal.
This openness is what builds brand loyalty. Customers who trust you once are more likely to return, not because your packaging looked better, but because you gave them assurance they could rely on it.
An Example in Action
Let’s say there are two textile companies in India trying to win over the same European buyer. Both offer high-quality fabrics at similar prices. The first company sends samples along with their local certificates. The second company does the same but also includes their LEI on invoices, emails, and website, with a direct link to the global verification database.
For the European buyer, the choice is easier. One company is credible, but the other has gone a step further to prove transparency. That extra assurance makes the difference. More often than not, the order goes to the company with the LEI, not because their fabric was better, but because they inspired more trust. The local and traditional identifiers are always jurisdiction specific and someone who might be sitting in London might not know what a PAN or a CIN number is even though they are very legit, but they WILL know an LEI number because it is a globally accepted concept and is globally recognized in each and all jurisdiction.
Why Customers Care About LEI
Customers today are more cautious than ever. Counterfeits, false claims, and online scams make them wary. What they want is proof of legitimacy before making a purchase. By showcasing your LEI, you give them exactly that. You’re telling them: “Don’t just take my word for it, verify me in the global database yourself.” This changes the way buyers interact with your brand. Instead of hesitation, they feel peace of mind. Instead of doubt, they feel confidence. For your business, this translates into faster decisions, easier sales, and repeat purchases. And over time, this is what builds a brand identity that customers don’t just recognize but also respect.
LEI as a Marketing Advantage
Too often, businesses think of LEIs only when regulations force them to. But the smartest businesses see them as a marketing advantage. When you show your LEI alongside ISO or BIS marks, you are positioning yourself as not just a local player but a globally verifiable entity. That small step sets you apart from competitors and adds to your brand story. It tells your customers and partners that you take transparency
seriously, that you’re forward-looking, and that you want to be seen as credible in both Indian and international markets. For a product business, this can become part of your long-term branding strategy, helping you attract more customers, close more deals, and build recognition that lasts.
Make Your Business Ready with TNV-LEI
Your product quality gets people interested, but trust is what keeps them buying. By getting your LEI, you add a layer of credibility that strengthens your entire brand identity.
At TNV LEI,(a wholly owned subsidiary of TNV Global Ltd.) we make the process of applying for and renewing your LEI simple and hassle-free. Whether you are a small business looking to stand out in tenders, or a growing company aiming for international recognition, your LEI is the gateway to stronger branding and global trust.
Head over to www.tnvlei.com today and make your business globally verifiable. Give your brand the recognition it deserves, and let your customers buy with confidence.
Conclusion: Trust is the New Currency
In today’s crowded market, trust is worth more than discounts or fancy ads. It’s the real currency that wins customers and keeps them loyal.
The Legal Entity Identifier helps you earn that trust. By being transparent, verifiable, and globally recognized, you are not just meeting standards, you are raising them. And in the eyes of your customers, that makes all the difference.
So, don’t wait for regulations to force your hand. Be proactive. Make your LEI part of your brand story, and watch how it uplifts your identity, reassures your buyers, and strengthens your place in the market.
Visit www.tnvlei.com today to apply for your LEI and take the next step in building a trusted, future-ready brand.